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This statistic gives information on popular mobile retail activities of smartphone users in Canada as of ***, by channel. It was found that that ** percent of smartphone users used mobile browsers to find store locations. Through apps, this activity was only performed by *** percent of users.

Smartphones in Canada

Since 2000, Canadian mobile cellular subscriptions have been increasing year-over-year and as of 2012 totaled subscriptions per 100 inhabitants. Of smartphone users that have a connection to mobile content, the most popular categories accessed by a smartphone include sending text messages, accessing news and information, and using an online browser. The volume of mobile messaging in 2012 was ** billion messages, in 2011 that number was only ** billion messages.

There are also many additional activities to explore on a smartphone. In 2014, ** percent of internet users accessed social media via their mobile device, web-based videos have *** million mobile subscribers, and among 18 to 34 year olds, ** percent are using their smartphones to make online purchases. New communication apps are also becoming popular among smartphone owners. In 2014, ** percent of Canadians used WhatsApp, and in 2015, SnapChat had a penetration rate among teen mobile internet users of ** percent.