Top streaming services active users U.S. 2016-2025| ��ƽ��

Number of active users of major music streaming services in the United States from 2016 to 2025 (in millions)

Characteristic	Pandora	Spotify	Amazon Music	Apple Music
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Release date

October 2021

More information

Region

United States

Survey time period

2016 to 2021

Special properties

among internet users of any age who listen to each service on any device at least once per month

Supplementary notes

*Forecast.

Numbers from earlier than 2018 come from previous publications by the same source.

Citation formats

By 2025, Spotify will have million users, over * million more than the **** million recorded in 2020. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing *** to million active listeners per year.

Spotify and Pandora – more information

Pandora

In 2018, Pandora was most popular among users aged** to ** and users aged 55 or above, whereas adults in the ** to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from **** million U.S. dollars to almost *** billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for *** billion U.S. dollars.

Spotify

In 2018, Spotify reported *** billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.