During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Citation formats
Most well-known digital music brands in the United States 2024
When it comes to the most well-known digital music providers in the U.S., Spotify leads the list ahead of YouTube Music and Pandora. Both these platforms are recognized by 91 percent and 87 percent of the respondents in the United States respectively.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (March 18, 2024). Leading music streaming service brands ranked by brand awareness in the United States as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading music streaming service brands ranked by brand awareness in the United States as of February 2024." Chart. March 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2024). Leading music streaming service brands ranked by brand awareness in the United States as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Music Streaming Service Brands Ranked by Brand Awareness in The United States as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2024, /statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading music streaming service brands ranked by brand awareness in the United States as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/ (last visited August 05, 2026)
Leading music streaming service brands ranked by brand awareness in the United States as of February 2024 [Graph], ÌÇÐÄÆƽâ°æ, March 18, 2024. [Online]. Available: /statistics/1339564/most-well-known-digital-music-brands-in-the-united-states/
