Pandora's annual revenue by source 2025| ��ƽ��

Pandora's revenue from 2006 to 2025, by source (in million U.S. dollars)

Characteristic	Advertising	Subscription services and other	Ticketing service**
2025	1,615	526	-
2024	1,606	540	-
2023	1,589	524	-
2022	1,576	522	-
2021	1,542	530	-
2020	1,183	515	-
2019	1,200	527	-
2018	1,092	478	-
2017	1,074.93	315.85	76.03
2016	1,072.49	225.79	86.55
2015	933.31	220.57	10.17
2014	732.34	188.46	-
Feb to Dec 2013*	489.34	110.89	-
Feb 2012 to Jan 2013	375.22	51.93	-
Feb 2011 to Jan 2012	239.96	34.38	-
Feb 2010 to Jan 2011	119.33	18.43	-
Feb 2009 to Jan 2010	50.15	5.04	-
Feb 2008 to Jan 2009	18.25	1.09	-
Feb 2007 to Jan 2008	13.31	0.99	-
Feb 2006 to Jan 2007	3.25	0.93	-

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Source

Release date

February 2026

More information

Region

Worldwide

Survey time period

February 1, 2006 to January 31, 2025

Supplementary notes

*Transition period. Until January 2013, Pandora's fiscal year started in February and ended in January of the following year. Starting with January 2014, Pandora's fiscal year will start on January 1 and end on December 31 of the same year.

** Pandora provides the following information on ticketing service revenue for 2015: "Consists of two months of Ticketfly activity from the acquisition date of October 31, 2015 to December 31, 2015."

Figures have been rounded.

Citation formats

In the fiscal year ending 2025, Pandora generated around 1.62 billion US dollars in advertising revenue. The company's subscription revenue slightly decreased, falling to 526 million dollars.

Pandora Radio

Pandora is an internet radio provider that was launched on July 21, 2005. It provides subscribers with music streaming and music recommendations based on user preferences. As of the fourth quarter of 2025 Pandora had about 41 million monthly active users in the United States.

Since its launch, the company’s revenue has greatly increased. Given that Pandora could count only an estimated 7.85 million paying subscribers in 2025, as most Pandora listeners make use of Pandora’s free music streaming services, it follows that subscription fees did not account for a greater share of revenue.