During the survey, this question was posed as follows: "At the same time as you were watching TV yesterday, how much time did you also spend using the internet?" The source does not provide information on the time when the survey was carried out. The date provided is the date of publication. The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."
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Distribution of multiscreen time worldwide 2014, by type
This graph shows the distribution of daily time spent with multiple screens per capita worldwide as of March 2014. Millward Brown found found that ** percent of multiscreen time was spent on simultaneous screen consumption.
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Kantar Millward Brown. (March 17, 2014). While watching TV, how much time do you spend using the internet? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/292983/distribution-multiscreen-time-worldwide-type/
Kantar Millward Brown. "While watching TV, how much time do you spend using the internet?." Chart. March 17, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/292983/distribution-multiscreen-time-worldwide-type/
Kantar Millward Brown. (2014). While watching TV, how much time do you spend using the internet?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/292983/distribution-multiscreen-time-worldwide-type/
Kantar Millward Brown. "While Watching Tv, How Much Time Do You Spend Using The Internet?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2014, /statistics/292983/distribution-multiscreen-time-worldwide-type/
Kantar Millward Brown, While watching TV, how much time do you spend using the internet? ÌÇÐÄÆƽâ°æ, /statistics/292983/distribution-multiscreen-time-worldwide-type/ (last visited July 24, 2026)
While watching TV, how much time do you spend using the internet? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: /statistics/292983/distribution-multiscreen-time-worldwide-type/
