Those who downloaded 100% legal, 100% illgeal and a mix of legal and illegal film content online
Supplementary notes
* The original survey question was: "Assume that the following online service became available…
A monthly subscription service allowing you to stream/access unlimited films from any internet connected device. All the films you want would be available in near-DVD quality. The service would allow you to access the files offline. Assuming you would be allowed to cancel the service at any time. How likely would you be to subscribe at the following prices per month? " ** n (all 12+) = 5,444. Specific base sizes not provided.
Citation formats
Willingness to pay price point for digital film subscription services in the UK 2013
This statistic displays the price at which consumers were willing to pay for digital film subscription services in the United Kingdom as of ***, by legality group. Among those who consumed a mix of legal and illegal film content, the willingness to pay price point was **** British pounds monthly for a subscription service.
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Ofcom, & Kantar. (September 11, 2013). Price consumers were willing to pay for digital film subscription services in the United Kingdom (UK) as of May 2013, by legality group (in GBP)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/291777/willingness-to-pay-price-point-for-digital-film-subscription-services-by-legality-group-in-the-uk/
Ofcom, und Kantar. "Price consumers were willing to pay for digital film subscription services in the United Kingdom (UK) as of May 2013, by legality group (in GBP)*." Chart. September 11, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/291777/willingness-to-pay-price-point-for-digital-film-subscription-services-by-legality-group-in-the-uk/
Ofcom, Kantar. (2013). Price consumers were willing to pay for digital film subscription services in the United Kingdom (UK) as of May 2013, by legality group (in GBP)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/291777/willingness-to-pay-price-point-for-digital-film-subscription-services-by-legality-group-in-the-uk/
Ofcom, and Kantar. "Price Consumers Were Willing to Pay for Digital Film Subscription Services in The United Kingdom (Uk) as of May 2013, by Legality Group (in Gbp)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Sep 2013, /statistics/291777/willingness-to-pay-price-point-for-digital-film-subscription-services-by-legality-group-in-the-uk/
Ofcom & Kantar, Price consumers were willing to pay for digital film subscription services in the United Kingdom (UK) as of May 2013, by legality group (in GBP)* ÌÇÐÄÆƽâ°æ, /statistics/291777/willingness-to-pay-price-point-for-digital-film-subscription-services-by-legality-group-in-the-uk/ (last visited August 05, 2026)
Price consumers were willing to pay for digital film subscription services in the United Kingdom (UK) as of May 2013, by legality group (in GBP)* [Graph], Ofcom, & Kantar, September 11, 2013. [Online]. Available: /statistics/291777/willingness-to-pay-price-point-for-digital-film-subscription-services-by-legality-group-in-the-uk/
