| Importance rating | Active** | Passive** | Inactive** |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Release date
October 2013
Region
United Kingdom (Great Britain)
Survey time period
July 2-16, 2013
Number of respondents
500 respondents
Age group
16-64
Method of interview
Online survey
Supplementary notes
* The survey used a 5-point scale, where 5 means "very important" and 1 means "not at all important".
** Describes the level or amount of social media activitiy carried out by respondents.
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