In 2024, customers in the U.S. planned on spending about U.S. dollars on back-to-college collegiate branded gear, a slight increase on the previous year's average planned spend and an all-time high. This figure was more than double the amount at the beginning of the reported time period.
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National Retail Federation. (July 15, 2025). Amount U.S. consumers planned to spend on back-to-college collegiate branded gear from 2008 to 2024 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/286424/back-to-college-branded-gear-amount-us-consumers-planned-to-spend/
National Retail Federation. "Amount U.S. consumers planned to spend on back-to-college collegiate branded gear from 2008 to 2024 (in U.S. dollars)." Chart. July 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/286424/back-to-college-branded-gear-amount-us-consumers-planned-to-spend/
National Retail Federation. (2025). Amount U.S. consumers planned to spend on back-to-college collegiate branded gear from 2008 to 2024 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/286424/back-to-college-branded-gear-amount-us-consumers-planned-to-spend/
National Retail Federation. "Amount U.S. Consumers Planned to Spend on Back-to-college Collegiate Branded Gear from 2008 to 2024 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2025, /statistics/286424/back-to-college-branded-gear-amount-us-consumers-planned-to-spend/
National Retail Federation, Amount U.S. consumers planned to spend on back-to-college collegiate branded gear from 2008 to 2024 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/286424/back-to-college-branded-gear-amount-us-consumers-planned-to-spend/ (last visited July 30, 2026)
Amount U.S. consumers planned to spend on back-to-college collegiate branded gear from 2008 to 2024 (in U.S. dollars) [Graph], National Retail Federation, July 15, 2025. [Online]. Available: /statistics/286424/back-to-college-branded-gear-amount-us-consumers-planned-to-spend/
