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Since 2009 and until 2019, the final consumption expenditure of French households on clothing has remained relatively stable, ranging between 35.5 billion and 37.5 billion euros over the period. In 2020 however, consumption dropped to around 29.5 billion euros.  

Fashion purchasing habits

  Among French respondents in a survey conducted in 2017, about a third stated purchasing fashion clothing or accessories at least once every three months. In addition to this, 20 percent of surveyed consumers spent between 101 and 200 euros on fashion goods during the 2017 winter seasonal sales. When looking at the percentage of consumers buying organic clothing, it appears that the share of French women purchasing organic textile products reached 28 percent in 2018.  

Online clothing purchases

  Further data states that 37 percent of women and 31 percent of men in France would be ready to carry all of their fashion purchases online. According to ÌÇÐÄÆƽâ°æ’s Digital Market Outlook, the revenue from e-commerce clothing sales is estimated at around 9.8 million euros for the year 2020 in France (DMO).