* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
Citation formats
Researching goods and services online in Great Britain 2007-2020
This statistic shows the penetration of using the internet to find information about goods and services among individuals in Great Britain from 2007 to 2020. In 2020, usage penetration was at 81 percent.
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Office for National Statistics (UK). (August 7, 2020). Share of individuals using the internet to find information about goods and services in Great Britain from 2007 to 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/286209/internet-use-finding-information-about-goods-and-services-in-great-britain/
Office for National Statistics (UK). "Share of individuals using the internet to find information about goods and services in Great Britain from 2007 to 2020." Chart. August 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/286209/internet-use-finding-information-about-goods-and-services-in-great-britain/
Office for National Statistics (UK). (2020). Share of individuals using the internet to find information about goods and services in Great Britain from 2007 to 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/286209/internet-use-finding-information-about-goods-and-services-in-great-britain/
Office for National Statistics (UK). "Share of Individuals Using The Internet to Find Information about Goods and Services in Great Britain from 2007 to 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Aug 2020, /statistics/286209/internet-use-finding-information-about-goods-and-services-in-great-britain/
Office for National Statistics (UK), Share of individuals using the internet to find information about goods and services in Great Britain from 2007 to 2020 ÌÇÐÄÆƽâ°æ, /statistics/286209/internet-use-finding-information-about-goods-and-services-in-great-britain/ (last visited July 27, 2026)
Share of individuals using the internet to find information about goods and services in Great Britain from 2007 to 2020 [Graph], Office for National Statistics (UK), August 7, 2020. [Online]. Available: /statistics/286209/internet-use-finding-information-about-goods-and-services-in-great-britain/
