* 16+ in 2013. ** n (2013) = 1,873; n (2014) = 1,864. *** Surveys conducted in February each year. Data for years previous to 2015 published in earlier annual reports.
Citation formats
Public perception of news impartiality in the UK 2013-2015, by source
This statistic displays the news sources chosen for impartial news coverage in the United Kingdom, by UK news consumers from 2013 to 2015. Almost half of respondents chose BBC News for impartiality over all other sources in 2013. As of February 2015, 53 percent of respondents reported they would turn to BBC News for unbiased news coverage.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
BBC. (July 14, 2015). Of all news sources, which one source are you most likely to turn to if you want impartial news coverage? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/284734/public-perception-of-news-impartiality-in-the-united-kingdom-uk-2013-by-source/
BBC. "Of all news sources, which one source are you most likely to turn to if you want impartial news coverage?." Chart. July 14, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/284734/public-perception-of-news-impartiality-in-the-united-kingdom-uk-2013-by-source/
BBC. (2015). Of all news sources, which one source are you most likely to turn to if you want impartial news coverage?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/284734/public-perception-of-news-impartiality-in-the-united-kingdom-uk-2013-by-source/
BBC. "Of All News Sources, Which One Source Are You Most Likely to Turn to If You Want Impartial News Coverage?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2015, /statistics/284734/public-perception-of-news-impartiality-in-the-united-kingdom-uk-2013-by-source/
BBC, Of all news sources, which one source are you most likely to turn to if you want impartial news coverage? ÌÇÐÄÆƽâ°æ, /statistics/284734/public-perception-of-news-impartiality-in-the-united-kingdom-uk-2013-by-source/ (last visited August 01, 2026)
Of all news sources, which one source are you most likely to turn to if you want impartial news coverage? [Graph], BBC, July 14, 2015. [Online]. Available: /statistics/284734/public-perception-of-news-impartiality-in-the-united-kingdom-uk-2013-by-source/
