| Characteristic | Share of respondents* |
|---|---|
| Turkey** | 64% |
| Brazil** | 63% |
| Indonesia** | 62% |
| China** | 61% |
| India** | 59% |
| Saudi Arabia** | 59% |
| Mexico** | 54% |
| South Africa** | 52% |
| Argentina | 45% |
| Russia* | 44% |
| Spain | 42% |
| Total | 42% |
| Poland | 37% |
| Hungary | 36% |
| Sweden | 35% |
| Great Britain | 33% |
| Germany | 33% |
| United States | 32% |
| Italy | 30% |
| Australia | 30% |
| Belgium | 29% |
| South Korea | 28% |
| Canada | 28% |
| Japan | 24% |
| France | 17% |
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Source
Source
Release date
October 2013
More information
Region
Worldwide
Survey time period
July 2-16, 2013
Number of respondents
n = 18,002
Age group
16-64 years
Special properties
internet users
Method of interview
Online survey
Supplementary notes
* The statistic ranks countries by the share of respondents who ranked social media a 4 or 5 on a 5-point scale, where 5 meant "very important" and 1 meant "not at all important."
** These countries have lower levels of internet connectivity and therefore results could not be weighted to be general population representative.
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