| Characteristic | Watch online video | Read |
|---|---|---|
| To be entertained | 50% | 14% |
| When have more spare time | 28% | 30% |
| More efficient use of my time | 25% | 34% |
| To access news right away | 23% | 43% |
| When I am home | 22% | 27% |
| When I am on the go | 20% | 37% |
| When a complicated news story | 19% | 46% |
| More personal experience | 16% | 31% |
| For clarity | 12% | 51% |
| Fuller/more complete story | 12% | 53% |
| For balanced view on a news story | 10% | 39% |
| To feel like I have more control | 10% | 41% |
| When I am at work | 9% | 43% |
| For accurate & trustworthy news | 8% | 43% |
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Source
Source
Release date
October 2013
More information
Region
United States
Survey time period
2013
Number of respondents
n = 1,256
Age group
18 years and older
Special properties
among respondents who watch online news videos
Supplementary notes
The source does not provide information about the methodology (number of respondents, type of survey, an exact date of survey).
The source does not provide information regarding the missing percentage points to 100 percent.
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