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In the first quarter of 2019, the number of monthly active U.S. Twitter users amounted to 68 million, an increase from 66 million in the previous period. In recent times, Twitter's user growth has not endeared the company to its investors - the growth compared to the previous quarter only amounted to three percent and has hovered in the low single digits since 2017 as the company continues to struggle to attract and retain users. 

Twitter audiences

With more than 330 million global monthly active users, Twitter is one of the biggest social networks worldwide. The United States are the biggest Twitter market worldwide, followed by Japan and the United Kingdom. The number of U.S. Twitter users is projected to reach 59.6 million in 2022. Overall, the top 10 percent of Twitter users in the United States generate approximately 80 percent of tweets on the platform.

Twitter use of celebrities

Twitter has become an important tool for marketers and celebrities to connect with their respective audiences in real time. The most followed Twitter account belongs to singer Katy Perry, who had more than 107 million Twitter followers as of June 2019. The ranking of the most followed Twitter users mainly contains musical artists and includes the likes of Justin Bieber, Rihanna and Lady Gaga. The former President of the United States, Barack Obama, is the most followed person who is not an entertainer or athlete.