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As of October 2025, Google’s Chrome accounted for  percent of the global web browser market share. Firefox and Internet Explorer have experienced massively reduced market share in recent years as Chrome’s influence has expanded, and new competitors have entered the market.

How are web browsers changing?

In the UK, smartphones have overtaken traditional desktop computers as the most popular way to access the internet. Tech giants such as Samsung and Apple have used their smartphone hardware as a platform to encourage the use of their mobile web browsers. Each iPhone comes pre-loaded with Apple’s Safari set as its default internet browser, and consumers have become increasingly comfortable with the platform without having to seek it out themselves specifically.

Google’s role in the web

Throughout the years, Google has become increasingly vertically integrated at many levels of the tech industry. Already controlling the world’s most used search engine, the company also owns the world’s most popular web browser (Google Chrome), the world’s most popular email service (Gmail), the world’s most popular GPS mapping service (Google Maps), and has recently branched out into hardware itself, with its line of smartphones and wearable devices.