| Characteristic | Simultaneous | Solus |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
August 2016
More information
Region
United Kingdom
Survey time period
March to April 2016
Number of respondents
1512*
Age group
16 years and older
Special properties
All activity records
Supplementary notes
* All activity records forAdults 16+ (1512), 16-24 (129), 25-34 (189), 35-44 (282), 45-54 (299), 55-64 (259), 65+ (354)
Adult participants recorded all their media behaviour in a paper diary for seven days, and these data were captured on a daily basis online or by telephone.
Simultaneous media consumption is defined by the source as media consumed while doing another media activity at the same time, e.g. texting and watching television.
Solus media consumption is defined by the source as media consumed while doing no other media activity.
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