According to a study held between the third and fourth quarters of 2018, 38 percent of surveyed internet users in the APAC countries (excluding China) had an paid Apple Music subscription, compared to just 59 percent of respondents in North America. The majority of users worldwide used Apple Music for free, however the majority of North Americans had a premium account.
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Business Insider (Markets Insider). (December 20, 2019). Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1100716/apple-music-subscribers-worldwide-by-region/
Business Insider (Markets Insider). "Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region." Chart. December 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1100716/apple-music-subscribers-worldwide-by-region/
Business Insider (Markets Insider). (2019). Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1100716/apple-music-subscribers-worldwide-by-region/
Business Insider (Markets Insider). "Share of Internet Users with An Apple Music Subscription Worldwide as of The 4th Quarter of 2018, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2019, /statistics/1100716/apple-music-subscribers-worldwide-by-region/
Business Insider (Markets Insider), Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region ÌÇÐÄÆƽâ°æ, /statistics/1100716/apple-music-subscribers-worldwide-by-region/ (last visited July 21, 2026)
Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region [Graph], Business Insider (Markets Insider), December 20, 2019. [Online]. Available: /statistics/1100716/apple-music-subscribers-worldwide-by-region/
