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As of February 1, 2025, the apparel retailer Gap, Inc. employed around * individuals. About ** percent of Gap's employees were located in the U.S., while the rest were mainly located in Canada and Japan. The company has been consistently reducing its headcount since 2018, when it hired approximately ** workers. It cited its commitment to a restructuring plan to optimize its operating model as the reason for the reduction in workforce.

The Gap, Inc.

The Gap was founded in San Francisco, California, in 1969 and is now a major international clothing retailer that also owns and operates Old Navy, Banana Republic, and Athleta, to name a few. Old Navy operates around locations in North America, making it the largest of the store brands. In 2024, The Gap, Inc. generated net sales of around 15 billion U.S. dollars.

U.S. Clothing Shopping Behavior

In 2021, 17 percent of Americans aged 16 to 29 had shopped for clothes at Gap, rising to ** percent for 30 to 49 year olds. For the age group under 25 years, the average annual expenditure on men's and boys' clothing in the U.S. was 232 U.S. dollars. For the age range of 35 to 44 years, it was *** dollars.