| Characteristic | Growth Index score |
|---|---|
| Games - Mid-core | 18.53 |
| Ride-Hail & Taxi | 17.63 |
| Games - Sports | 15.07 |
| Video & Streaming | 12.34 |
| Dating | 11.28 |
| Games - Casual | 10.5 |
| Shopping | 10.1 |
| Games - Casino | 7.72 |
| Communication | 7.64 |
| Food Delivery | 6.13 |
| Travel Booking | 4.76 |
| Marketplace & Classifieds | 4.52 |
| Weather | 4.11 |
| Health | 3.99 |
| Comics | 3.82 |
| Music | 3.81 |
| Banking | 3.8 |
| Social Network | 2.29 |
| News | 2.11 |
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Source
Source
Release date
May 2019
More information
Region
Worldwide
Survey time period
2018
Special properties
Growth index = number of installs per month / monthly active users (MAU)
Supplementary notes
Data is based on adjust's Growth Index. The source defines its Growth Index as follows:
"To define growth, we took the number of installs per month and divided them by monthly active users (known as MAU) for each vertical and country in our dataset. This tells us the rate of growth that apps receive from installs against their monthly active user base. The more users that install in relation to the MAU, the higher the score. Payment apps and Tools were not included in this sample."
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