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Facebook, together with Snapchat, ranked first in the list of mobile apps with highest perceived importance in Norway in 2020. The share of the respondents who reported to be using these two platforms were ** percent. Next in the ranking were Instagram and Facebook Messenger, which were considered important by ** percent and ** percent of respondents, respectively. As of the first quarter of 2020, over ** percent of Norwegians with Facebook profiles used the social network daily, while only percent of them used it monthly or less frequently.

Most downloads 

A study conducted in 2020 found that Messenger was the second most downloaded networking app in the Apple App Store in Norway, right after Beer Buddy - Drink With Me!. In fact, Messenger was downloaded over ** thousand times for that period. Facebook had **** thousand downloads and thus, ranked second. In contrast, the most downloaded social app in Google Play Store was Tik Tok, with close to ** thousand downloads that year. Snapchat and Beer Buddy came in second and third in the ranking with **** thousand and ** housand downloads.

Social media apps in the Nordic countries 

Overall, Facebook led as most popular  daily used social media app in the Nordics over the period between 2016 and 2019. The app was used by over ** percent of phone or smartphone users in 2019. Instagram and YouTube had ** percent and ** percent of respondents who used them, respectively.