Original survey question: When you think about buying any technology product (such as computers, mobile phones, TVs or related products), given what you know about these brands and what you would normally spend on these products, please indicate the probability that you would choose each of the following brands.
The source does not provide information on the age of respondents or the exact survey dates.
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Consumer survey: technology brand preferences in 2012
This statistic shows consumer preferences for different technology brands. Negative numbers show the share of respondents who said that they would either definitely or probably not buy products from the respective brands. Positive numbers show the share of respondents who either definitely or probably would buy products from that brand.
41 percent of respondents said they would definitely/probably buy products from Samsung. At the other end of the scale 37 percent of respondents said they would definitely or probably not buy from Lenovo.
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Strategy Analytics. (May 31, 2012). Share of consumers who would deinitely/probably buy technology brands in 2012 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/249753/technology-brand-preferences/
Strategy Analytics. "Share of consumers who would deinitely/probably buy technology brands in 2012." Chart. May 31, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/249753/technology-brand-preferences/
Strategy Analytics. (2012). Share of consumers who would deinitely/probably buy technology brands in 2012. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/249753/technology-brand-preferences/
Strategy Analytics. "Share of Consumers Who Would Deinitely/Probably Buy Technology Brands in 2012." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2012, /statistics/249753/technology-brand-preferences/
Strategy Analytics, Share of consumers who would deinitely/probably buy technology brands in 2012 ÌÇÐÄÆƽâ°æ, /statistics/249753/technology-brand-preferences/ (last visited July 24, 2026)
Share of consumers who would deinitely/probably buy technology brands in 2012 [Graph], Strategy Analytics, May 31, 2012. [Online]. Available: /statistics/249753/technology-brand-preferences/
