| Country | Comfortable cats* | Powerful peacocks** | Seductive foxes*** | Graceful swans**** | Social butterflies |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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March 2012
Worldwide
2012
n = 20,000
women from 15 countries including UK, France, Germany, Brazil, Mexico and China
Online survey
The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Age group of the interviewees was not specified.
* This category are not convinced that they need products to be beautiful. They rebuff beauty conventions in favor of their own standards.
** Believe beauty reflects success and vice versa.
*** View beauty as being sexy and about getting what they want. Youthful appearance is key and plastic surgery socially accepted.
**** Define beauty as confidence and contentment and not the most important part of life.
See beauty as a social experience, thriving on swapping tips among friends.
