| Characteristic | Frequently | Sometimes | Rarely | Never | Do not use |
|---|---|---|---|---|---|
| Skin care | 36% | 42% | 12% | 7% | 3% |
| Personal care | 30% | 38% | 15% | 8% | 9% |
| Color cosmetics | 29% | 41% | 19% | 10% | 1% |
| Fragrances | 27% | 35% | 16% | 13% | 9% |
| Hair care | 24% | 39% | 23% | 13% | 1% |
| Nail care | 24% | 32% | 19% | 14% | 11% |
| Tools | 22% | 36% | 21% | 15% | 5% |
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Source
Source
Release date
January 2015
More information
Region
United States
Survey time period
May 2014
Number of respondents
560 respondents
Special properties
Beauty and personal care online shoppers
Method of interview
Online survey
Supplementary notes
This statistic refers to attributes that are very or somewhat important to online and personal care shoppers. The source does not provide information regarding the age of respondents.
Figures may not add up to 100 percent due to rounding.
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