This statistic shows the types of big data that were most often collected by U.S. marketers as of February 2012. ** percent of marketers from the United States reported that they collected customer transactions data for analysis.
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Columbia University. (March 14, 2012). Types of "big data" frequently collected by U.S. marketers in February 2012 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/220866/frequently-collected-types-of-data-in-us/
Columbia University. "Types of "big data" frequently collected by U.S. marketers in February 2012." Chart. March 14, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/220866/frequently-collected-types-of-data-in-us/
Columbia University. (2012). Types of "big data" frequently collected by U.S. marketers in February 2012. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/220866/frequently-collected-types-of-data-in-us/
Columbia University. "Types of "Big Data" Frequently Collected by U.S. Marketers in February 2012." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2012, /statistics/220866/frequently-collected-types-of-data-in-us/
Columbia University, Types of "big data" frequently collected by U.S. marketers in February 2012 ÌÇÐÄÆƽâ°æ, /statistics/220866/frequently-collected-types-of-data-in-us/ (last visited August 06, 2026)
Types of "big data" frequently collected by U.S. marketers in February 2012 [Graph], Columbia University, March 14, 2012. [Online]. Available: /statistics/220866/frequently-collected-types-of-data-in-us/
