Spot – revenue generated from traditional (on-air) :60, :30 and shorter length spots on radio stations on a market-by-market basis including "unwired rep networks"
Digital – all revenue derived from the website including: banner ads, tile ads, pop-up ads, internet/web streaming and dedicated streaming advertising, e-commerce; text and email messaging, other mobile media, web-affiliate relationships (Spot). Also includes HD, HD 2 and HD 3 stations
Off-Air / Non-Spot / Non-Traditional Revenue – revenue generated from and related to gate receipts, signage, concessions, sponsorships, merchandising and print activities (Spot). Figures for Network for the period 2009 to 2012 not available. Figures for the period 2009 to 2014 were taken frome earlier publications.
The statistic above shows radio advertising revenue in the United States in from 2009 to 2015, broken down by source. In 2011, spot radio advertising revenue amounted to billion U.S. dollars in 2011.
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Radio Advertising Bureau. (March 3, 2016). Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/219382/radio-advertising-revenue-in-the-united-states/
Radio Advertising Bureau. "Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars)." Chart. March 3, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/219382/radio-advertising-revenue-in-the-united-states/
Radio Advertising Bureau. (2016). Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/219382/radio-advertising-revenue-in-the-united-states/
Radio Advertising Bureau. "Radio Advertising Revenue in The United States from 2009 to 2015, by Source (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2016, /statistics/219382/radio-advertising-revenue-in-the-united-states/
Radio Advertising Bureau, Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/219382/radio-advertising-revenue-in-the-united-states/ (last visited August 05, 2026)
Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars) [Graph], Radio Advertising Bureau, March 3, 2016. [Online]. Available: /statistics/219382/radio-advertising-revenue-in-the-united-states/
