* A total of 4,005 U.S. consumers who had purchased a new or used vehicle from a dealership within the prior six months were asked. The source states that this survey is based on the 71 percent of new and used car shoppers who used the Internet to shop for their vehicle.
** TV, radio, direct mail, magazine, outdoor ads, and write-in answers
Citation formats
Most influential sources leading to vehicle purchase in the U.S. 2011
This statistic displays results of a survey held among U.S. new and used vehicle shoppers in 2011, asking which media led them to the dealer they purchased their car from. The internet was used by ** percent of new vehicle buyers, and by ** percent of used vehicle buyers.
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Polk & Co.. (February 15, 2011). Which media, if any, led you to the dealer you purchased from? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/
Polk & Co.. "Which media, if any, led you to the dealer you purchased from?." Chart. February 15, 2011. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/
Polk & Co.. (2011). Which media, if any, led you to the dealer you purchased from?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/
Polk & Co.. "Which Media, If Any, Led You to The Dealer You Purchased From?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2011, /statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/
Polk & Co., Which media, if any, led you to the dealer you purchased from? ÌÇÐÄÆƽâ°æ, /statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/ (last visited August 01, 2026)
Which media, if any, led you to the dealer you purchased from? [Graph], Polk & Co., February 15, 2011. [Online]. Available: /statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/
