Harris Poll EquiTrend is a leading Brand Equity Tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. The study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 U.S. consumers age 15 and older. on key measures of brand health – including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand.
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Leading magazine brands in the U.S. in 2012, by brand equity
The statistic shows a ranking of the brand equity of magazines in the United States in 2012, as rated by consumers. The National Geographic received the most favorable ratings, which gave it the equity score of **.
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Harris Interactive. (October 17, 2012). Leading general interest magazine brands in the United States in 2012, by brand equity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/200039/brand-equity-of-magazine-brands-in-the-united-states/
Harris Interactive. "Leading general interest magazine brands in the United States in 2012, by brand equity." Chart. October 17, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/200039/brand-equity-of-magazine-brands-in-the-united-states/
Harris Interactive. (2012). Leading general interest magazine brands in the United States in 2012, by brand equity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/200039/brand-equity-of-magazine-brands-in-the-united-states/
Harris Interactive. "Leading General Interest Magazine Brands in The United States in 2012, by Brand Equity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2012, /statistics/200039/brand-equity-of-magazine-brands-in-the-united-states/
Harris Interactive, Leading general interest magazine brands in the United States in 2012, by brand equity ÌÇÐÄÆƽâ°æ, /statistics/200039/brand-equity-of-magazine-brands-in-the-united-states/ (last visited August 04, 2026)
Leading general interest magazine brands in the United States in 2012, by brand equity [Graph], Harris Interactive, October 17, 2012. [Online]. Available: /statistics/200039/brand-equity-of-magazine-brands-in-the-united-states/
