Petroc Taylor
Research expert covering global developments in the use of data
Get in touch with us now| Characteristic | Scores on scale of 1 to 100 |
|---|---|
| Apple | 65.06 |
| Hewlett-Packard (HP) | 64.91 |
| Dell | 61.01 |
| Sony | 60.05 |
| Lenovo | 59.58 |
| Industry Average | 57.94 |
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Source
Source
Release date
April 2012
More information
Region
United States
Survey time period
Between January 31 and February 20, 2012
Number of respondents
38,500 respondents
Age group
15 years and older
Special properties
U.S. conusmers
Method of interview
Online survey
Supplementary notes
The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration.
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