According to a survey of New Zealand tourism industry owners and operators in , approximately ** percent of respondents reported that they needed to earn at least ** percent of pre-COVID turnover in order to remain viable. The survey results suggest that a majority of businesses could continue to operate with levels of turnover significantly lower that what they saw before the COVID-19 pandemic.
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TIA. (May 14, 2021). Level of pre-COVID turnover needed for businesses operating in the tourism industry in New Zealand as of April 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1251251/new-zealand-necessary-turnover-for-tourism-industry-business-viability/
TIA. "Level of pre-COVID turnover needed for businesses operating in the tourism industry in New Zealand as of April 2021." Chart. May 14, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1251251/new-zealand-necessary-turnover-for-tourism-industry-business-viability/
TIA. (2021). Level of pre-COVID turnover needed for businesses operating in the tourism industry in New Zealand as of April 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1251251/new-zealand-necessary-turnover-for-tourism-industry-business-viability/
TIA. "Level of Pre-covid Turnover Needed for Businesses Operating in The Tourism Industry in New Zealand as of April 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 May 2021, /statistics/1251251/new-zealand-necessary-turnover-for-tourism-industry-business-viability/
TIA, Level of pre-COVID turnover needed for businesses operating in the tourism industry in New Zealand as of April 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1251251/new-zealand-necessary-turnover-for-tourism-industry-business-viability/ (last visited August 05, 2026)
Level of pre-COVID turnover needed for businesses operating in the tourism industry in New Zealand as of April 2021 [Graph], TIA, May 14, 2021. [Online]. Available: /statistics/1251251/new-zealand-necessary-turnover-for-tourism-industry-business-viability/