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Reasons consumers are cutting back on alcohol consumption in the United States in 2026

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Source

In cooperation with
Release date

July 2026

Region

United States

Survey time period

June 2026

Number of respondents

5,565 respondents

Age group

21 years and older

Special properties

Respondents who say their alcohol consumption has decreased compared to 12 months ago

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as follows: "Why have you decreased your alcohol consumption compared to 12 months ago?"

Multiple answers were possible. 

Citation formats

Reasons consumers cut back on alcohol in the US in 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 5, 2026

In the United States, approximately ** percent of consumers who are cutting back on alcohol consumption in 2026 are doing so because of health concerns. Around ** percent are drinking less because they cannot afford it.

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