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The volume of alcohol consumed in Iceland rose overall in recent years. In 2013, the volume of alcoholic beverages consumed amounted to **** liters per person. By the end of the shown period, the per capita consumption volume had grown to **** liters. Simultaneously, the household consumption expenditure on alcohol in Iceland increased as well. As of 2023, households spent on average roughly ** billion Icelandic krónur on alcoholic beverages. 

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In all the Nordic countries except Denmark, alcoholic beverages are only available in government-owned store chains. Vínbúðin in Iceland is one of the oldest government regulated alcoholic beverage retailing chains in Northern Europe. It is operated by the State Alcohol and Tobacco Company of Iceland, ÁTVR. Alcohol sales made up for the largest share of the company’s operating revenue in 2023. That year, the value amounted to **** billion Icelandic krónur, in contrast to only ten billion krónur generated with tobacco sales.  

Favorite alcoholic beverages 

Beer sales accounted for the largest shares of total liters sold by Vínbúðin stores in Iceland. In 2023, beer had a share of roughly ** percent, whereas light and fortified wines (wine with up to ** percent of alcohol) made up nearly ** percent of sales. By comparison, wine with an alcohol percentage of more than ** percent was sold even less.