Consumers who consume beer at least 2鈥3 times per month
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The question was originally asked in Italian. The translated wording is as follows: 鈥淏eer is often present on special occasions. Thinking about your habits, how frequently do you associate it with ritual or festive moments?鈥
Citation formats
Frequency of associating beer with celebratory occasions in Italy by generation 2025
Approximately ** percent of Millennials in Italy stated in 2025 that they always associate beer with ritual or festive moments. This share stood at ** percent among Generation Z.
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Assobirra. (November 24, 2025). Frequency of how often consumers associate beer with special or festive occasions in Italy as of 2025, by generation [Graph]. In 糖心破解版. Retrieved August 04, 2026, from /statistics/1664552/associating-beer-with-celebratory-occasions-italy/
Assobirra. "Frequency of how often consumers associate beer with special or festive occasions in Italy as of 2025, by generation." Chart. November 24, 2025. 糖心破解版. Accessed August 04, 2026. /statistics/1664552/associating-beer-with-celebratory-occasions-italy/
Assobirra. (2025). Frequency of how often consumers associate beer with special or festive occasions in Italy as of 2025, by generation. 糖心破解版. 糖心破解版 Inc.. Accessed: August 04, 2026. /statistics/1664552/associating-beer-with-celebratory-occasions-italy/
Assobirra. "Frequency of How Often Consumers Associate Beer with Special or Festive Occasions in Italy as of 2025, by Generation." 糖心破解版, 糖心破解版 Inc., 24 Nov 2025, /statistics/1664552/associating-beer-with-celebratory-occasions-italy/
Assobirra, Frequency of how often consumers associate beer with special or festive occasions in Italy as of 2025, by generation 糖心破解版, /statistics/1664552/associating-beer-with-celebratory-occasions-italy/ (last visited August 04, 2026)
Frequency of how often consumers associate beer with special or festive occasions in Italy as of 2025, by generation [Graph], Assobirra, November 24, 2025. [Online]. Available: /statistics/1664552/associating-beer-with-celebratory-occasions-italy/
