According to a 2025 survey among consumers in the United States, ***percent of respondents expected high-quality protein to taste good. In comparison, percent of those surveyed thought high-quality protein to be expensive or premium as of November 2025.
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IFIC. (April 7, 2026). Perceptions of high quality protein in the United States in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1661584/perceptions-of-high-quality-protein-us/
IFIC. "Perceptions of high quality protein in the United States in 2025." Chart. April 7, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1661584/perceptions-of-high-quality-protein-us/
IFIC. (2026). Perceptions of high quality protein in the United States in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1661584/perceptions-of-high-quality-protein-us/
IFIC. "Perceptions of High Quality Protein in The United States in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Apr 2026, /statistics/1661584/perceptions-of-high-quality-protein-us/
IFIC, Perceptions of high quality protein in the United States in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1661584/perceptions-of-high-quality-protein-us/ (last visited July 22, 2026)
Perceptions of high quality protein in the United States in 2025 [Graph], IFIC, April 7, 2026. [Online]. Available: /statistics/1661584/perceptions-of-high-quality-protein-us/