Based on sales data collected from e-commerce platforms Shopee and Lazada for six Southeast Asian markets: Singapore, Vietnam, the Philippines, Indonesia, Malaysia, and Thailand.
Supplementary notes
Based on sales data collected from e-commerce platforms Shopee and Lazada for six Southeast Asian markets: Singapore, Vietnam, the Philippines, Indonesia, Malaysia, and Thailand.
Citation formats
Market share of e-commerce chocolate and sweets market SEA 2025, by category
In April 2025, candy and sweets held a market share of almost ** percent in the e-commerce chocolate and sweets market in Southeast Asia. In comparison, chocolate had a market share of about ** percent within this e-commerce category in the region.
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TMO Group. (July 23, 2025). Market share of the e-commerce chocolate and sweets market in Southeast Asia in April 2025, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1623261/sea-chocolate-and-sweets-e-commerce-market-share-by-category/
TMO Group. "Market share of the e-commerce chocolate and sweets market in Southeast Asia in April 2025, by category." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1623261/sea-chocolate-and-sweets-e-commerce-market-share-by-category/
TMO Group. (2025). Market share of the e-commerce chocolate and sweets market in Southeast Asia in April 2025, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1623261/sea-chocolate-and-sweets-e-commerce-market-share-by-category/
TMO Group. "Market Share of The E-commerce Chocolate and Sweets Market in Southeast Asia in April 2025, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1623261/sea-chocolate-and-sweets-e-commerce-market-share-by-category/
TMO Group, Market share of the e-commerce chocolate and sweets market in Southeast Asia in April 2025, by category ÌÇÐÄÆƽâ°æ, /statistics/1623261/sea-chocolate-and-sweets-e-commerce-market-share-by-category/ (last visited July 26, 2026)
Market share of the e-commerce chocolate and sweets market in Southeast Asia in April 2025, by category [Graph], TMO Group, July 23, 2025. [Online]. Available: /statistics/1623261/sea-chocolate-and-sweets-e-commerce-market-share-by-category/
