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Share of meat substitute consumers who followed a vegan/vegetarian diet in selected European countries in 2025

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Release date

December 2025

Region

Europe, France, Germany, Italy, Netherlands, Switzerland, United Kingdom

Survey time period

01 January 2025 to 16 December 2025

Number of respondents

100,401*

Age group

18-64 years

Special properties

Resident online population

Supplementary notes

The original survey questions were: "Which of these groceries do you consume regularly? (multi-pick)?" Displays answer: "Meat alternative consumer" and ''Do you follow one or more of the following nutrition rules?'' (single-pick) Displays answer: "Vegetarian/vegan diet"

Results for France, Germany, Italy, Switzerland, and United Kingdom are an aggregation of four surveys carried out during the stated time period. For the Netherlands an aggregation of four surveys enfing in the second Quarter of 2025.

*Number of respondents:

France: 12,128 

Germany: 35,991 

Italy: 12,131

Netherlands: 9,541 

Switzerland: 6,987 

United Kingdom: 23,623 

Citation formats

Meat substitute consumers in European countries by vegan/vegetarian diet 2025

Published by
T. Ozbun,
Mar 19, 2026

According to a 2025 survey, in Switzerland about ** percent of meat substitute consumers followed a vegan or vegetarian diet. Conversely, in France the share of meat subsitute consumers following such diets stood at ** percent.

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Topics

Veganism and vegetarianism in the Netherlands and BelgiumVeganism and vegetarianism in the U.S.Meat substitutes market in the U.S.Veganism and vegetarianism in the UKPlant-based food in Australia
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