Gousto brand profile UK 2024| ��ƽ��

Gousto brand awareness, usage, popularity, loyalty, and buzz among online grocery & meal delivery users in the United Kingdom in 2024

Characteristic	Share of respondents
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Number of respondents

1,059 respondents

Age group

18 to 64 years

Special properties

respondents who use online grocery delivery

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to online grocery delivery, which of the following brands do you like?"
Brand usage: "When it comes to online grocery delivery, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to online grocery delivery, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of Gousto in the UK?
When it comes to online grocery delivery users, brand awareness of Gousto is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Gousto in the UK?
In total, **% of UK online grocery delivery users say they like Gousto.

What is the usage share of Gousto in the UK?
All in all, *% of online grocery delivery users in the UK use Gousto.

How loyal are the customers of Gousto?
Around *% of online grocery delivery users in the UK say they are likely to use Gousto again.

What's the buzz around Gousto in the UK?
In September 2024, about **% of UK online grocery delivery users had heard about Gousto in the media, on social media, or in advertising over the past four weeks.

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