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Share of luxury product purchases influenced by digital in 2017, by generation

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Sources

Release date

January 2018

Region

Worldwide

Survey time period

2017

Number of respondents

12,000 respondents

Supplementary notes

The source adds the following information: "12,000 people surveyed in 10 countries"

Citation formats

2017: Digital influence on luxury purchases by generation share.

Published by
Bruna Rocco,
Jan 22, 2026
This statistic shows the share of luxury product purchases influenced by digital in 2017, according to generation. That year, nearly ** percent of purchases among Millennials were influenced by digital.
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