Global luxury sector: opinions of French professionals on the challenges in 2017| ��ƽ��

Most important challenges in the global luxury sector according to French professionals in 2017

Characteristic	Share of respondents
The development of e-commerce	38%
CRM, customer relationship	36%
The digital transformation of the company	35%
The "made in," the origin of production	33%
CSR commitment	29%
Product innovation	28%
The deployment of their digital communication	20%
The mastery of their distribution	15%
The deployment of social media	15%
Adaptation to local markets	11%
The fight against counterfeiting	10%
The development of travel retail	8%
The conquest of new markets	7%
The global product pricing policy	7%
The fight against the gray market	5%
The extension of the distribution network	1%

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Release date

December 2017

More information

Region

Worldwide, France

Survey time period

November 20 - 29, 2017

Number of respondents

277 respondents

Special properties

luxury professionals (management, brand managers, marketing directors, agencies specializing in luxury...)

Method of interview

Online survey

Supplementary notes

The source does not indicate the age of the respondents.

The question was formulated by the source as follows: "Among the following issues, please indicate the three that you believe are the most important for companies in the luxury sector."

Citation formats

This survey illustrates the most important challenges in the global luxury sector according to French professionals in this industry in 2017. That year, it was observed that the development of e-commerce was the most significant challenge, as it was mentioned by 38 percent of the professionals surveyed.