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Source
Source
Release date
May 2020
More information
Region
Worldwide
Survey time period
April 1, 2015 - April 1, 2020
Special properties
at the beginning of each month
Supplementary notes
Le Brands IPX (Global) measures the market evolution of a fashion brand in relative comparison, independent of the price segment and on a global scale.
The performance index provides meaningful real-time analysis of brand performance and largely anticipates the sales performance of fashion brands.
The index value reflects the "effective market value" of a fashion brand (that is, the fundamental value of the brand excluding economic measures, see IFDAQ Brand Anatomy), which is determined by a dynamic weighting of the decisive factors (for example, marketing activity, influence, market efficiency, prestige, global media presence, etc.)
The values have been rounded for better understanding of the statistics.
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