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This statistic represents the distribution of the global cosmetics market by value in 2024, by product category. That year, skincare accounted for ** percent of the global market value.

The global cosmetics market

Companies operating in the global cosmetics market must establish themselves to secure shelf space in retail outlets. They must not only compete against rival companies offering well-known brands but also consider private label brands offering similar products.

It is not only the European and American markets that shape the global cosmetics sector, but also other markets, such as the Asian or African markets. Diversity and variety are the norm within the global cosmetics market.

As consumers become increasingly attentive to the ingredients used, the market for natural cosmetic products as well as the essential oils sector are likely to experience strong growth in the coming years. The leading companies in the global cosmetics market include, among others, L'Oréal, Beiersdorf, Johnson & Johnson, Avon, and Estée Lauder.