This statistic shows the percentage distribution of brand value in the spirits sector in 2016, according to the parent group to which they belonged. That year, the Diageo group captured more than ** percent of the alcoholic beverage market. The leading company includes brands such as Johnnie Walker and J&B whiskies, Smirnoff vodka, Cuervo tequila, Captain Morgan rum, Baileys cream liqueur, and Gordon's gin. In contrast, the brands of the Brown Forman group accounted for * percent.
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Brand Finance. (April 1, 2016). Percentage distribution of brand value in the spirits sector in 2016, by parent group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1636053/percentage-of-the-brand-value-of-spirits-by-parent-group/
Brand Finance. "Percentage distribution of brand value in the spirits sector in 2016, by parent group." Chart. April 1, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1636053/percentage-of-the-brand-value-of-spirits-by-parent-group/
Brand Finance. (2016). Percentage distribution of brand value in the spirits sector in 2016, by parent group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1636053/percentage-of-the-brand-value-of-spirits-by-parent-group/
Brand Finance. "Percentage Distribution of Brand Value in The Spirits Sector in 2016, by Parent Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2016, /statistics/1636053/percentage-of-the-brand-value-of-spirits-by-parent-group/
Brand Finance, Percentage distribution of brand value in the spirits sector in 2016, by parent group ÌÇÐÄÆƽâ°æ, /statistics/1636053/percentage-of-the-brand-value-of-spirits-by-parent-group/ (last visited August 03, 2026)
Percentage distribution of brand value in the spirits sector in 2016, by parent group [Graph], Brand Finance, April 1, 2016. [Online]. Available: /statistics/1636053/percentage-of-the-brand-value-of-spirits-by-parent-group/
