When it comes to building blocks, LEGO is one of the first names that comes to mind, but what is the actual profile of this brand in the different markets? Among the four selected countries, the United States registers the lowest level of brand awareness at approximately ** percent. It is also in this nation where the worst data in popularity (** percent) and usage (** percent) are observed, although in terms of enthusiasm, it is only surpassed by Mexico. And it is precisely in this market where the Danish company stands out the most. In this Latin American country, it had a brand awareness rate of ** percent, also managing to exceed ** percent in the other KPI points.
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ÌÇÐÄÆƽâ°æ. (April 9, 2024). Brand awareness, usage, popularity, loyalty, and enthusiasm for the LEGO brand among users in selected countries worldwide in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1635386/brand-profile-of-lego-among-the-population-of-selected-countries/
ÌÇÐÄÆƽâ°æ. "Brand awareness, usage, popularity, loyalty, and enthusiasm for the LEGO brand among users in selected countries worldwide in 2023." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1635386/brand-profile-of-lego-among-the-population-of-selected-countries/
ÌÇÐÄÆƽâ°æ. (2024). Brand awareness, usage, popularity, loyalty, and enthusiasm for the LEGO brand among users in selected countries worldwide in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1635386/brand-profile-of-lego-among-the-population-of-selected-countries/
ÌÇÐÄÆƽâ°æ. "Brand Awareness, Usage, Popularity, Loyalty, and Enthusiasm for The Lego Brand among Users in Selected Countries Worldwide in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1635386/brand-profile-of-lego-among-the-population-of-selected-countries/
ÌÇÐÄÆƽâ°æ, Brand awareness, usage, popularity, loyalty, and enthusiasm for the LEGO brand among users in selected countries worldwide in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1635386/brand-profile-of-lego-among-the-population-of-selected-countries/ (last visited August 05, 2026)
Brand awareness, usage, popularity, loyalty, and enthusiasm for the LEGO brand among users in selected countries worldwide in 2023 [Graph], ÌÇÐÄÆƽâ°æ, April 9, 2024. [Online]. Available: /statistics/1635386/brand-profile-of-lego-among-the-population-of-selected-countries/
