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When it comes to ride-hailing services, Uber is undoubtedly one of the first names that comes to mind, but what is the actual profile of this brand in different markets? Among the *** selected countries, Germany has the lowest level of brand awareness at approximately ** percent. It is also in this European nation that the worst data is observed in the other KPIs: popularity (32 percent), usage (21 percent), loyalty (83 percent), and enthusiasm/hype (24 percent). This is not surprising considering the greater penetration of other similar companies within its territory, such as the native MOIA. That said, which market is where the American company stands out the most? Contrary to what one might think, it was not in the country where it was born but in Brazil. In this South American country, it had a brand awareness level of almost 100 percent, also managing to exceed ** percent in the other KPI points.