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Figures and collectible objects from the "Star Wars" movies sold from the beginning of the saga up to December 2017 (in millions of units)

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Sources

Release date

December 2017

Region

Worldwide

Survey time period

1978 - 2017

Supplementary notes

* The data from Kenner covers from 1978 to 1985. This company, which in 1977 obtained the rights to produce action figures from the Star Wars trilogy, ended up in the hands of Hasbro, whose data is reflected between 1995 and 2011.

Citation formats

Star Wars toys sold worldwide by company 1978-2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 18, 2025
This statistic shows the number of Star Wars toys and collectibles sold since the beginning of the saga by the various companies licensed to produce figures from the movies. As of December 2017, Hasbro reported more than *** billion units sold. Sales include all types of items, from board games to toys and action figures, as well as role-playing games, among others.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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