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Colombia is one of the most important markets in the Latin American cosmetics industry. In 2024, the revenue of this sector in the country recorded a growth of *** percent compared to the previous year, surpassing *** million U.S. dollars. Everything indicates that this positive trend will continue in the coming years, with projections estimating that the revenues of the Colombian cosmetics market will exceed *** million U.S. dollars by 2030.

Cosmetics in Colombia

In Colombia, sales of beauty and personal care items continue to be concentrated in traditional channels. In fact, it is estimated that in 2024 only *** percent of cosmetics were purchased through online platforms. However, this limited foray into e-commerce does not seem to represent an obstacle to the sector's development, as Colombia is the third Latin American country with the highest per capita spending on beauty products, only behind Argentina and Brazil.

Skin Care

In addition to cosmetics, one of the most relevant segments within the beauty and personal care sector in Colombia is skin care products. The revenues of this category have continued to grow and, in the most recent year, reached *** million U.S. dollars. Within this category, facial care stands out by a wide margin as the highest revenue segment, driven by the demand for specialized items such as cleansers, moisturizers, and anti-aging treatments.