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Market share of brands in the French lingerie market during the first quarter of 2022 and the first quarter of 2024

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Sources

Release date

May 2024

Region

France

Survey time period

Q1 2022 ; Q1 2024

Number of respondents

12,500 respondents

Age group

15 years and older

Citation formats

Market share of lingerie brands in France 2022-2024

Published by
Bruna Rocco,
Dec 18, 2025

This chart shows the market shares of lingerie brands in the French market in 2022 and 2024. The underwear specialist Etam was in first position, but the general retailers E.Leclerc and Carrefour were also very popular for lingerie purchases. The specialist Rougegorge is becoming increasingly popular in France.

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