| Characteristic | Ideal or close to ideal (6 to 7 points) | Neither, nor (3 to 5 points) | Not at all ideal or far away from ideal (1 to 2 points) |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
February 2014
More information
Region
France
Survey time period
December 9-12, 2013
Number of respondents
1,001**
Age group
18 years and older
Special properties
men; number of respondents does not match total sample
Method of interview
Online survey
Supplementary notes
* The question was phrased as followed by the source: "Which is your ideal underwear brand?"
The source adds: "Brands ranked by aspirational score (being the difference between 6 to 7 points and 1 to 2 points). Scores calculated based on respondents knowing the brand. Only most popular brands are represented in this ranking (brands with an aided awareness score of 20 percent or more)."
The source does not provide any information regarding missing percentage points to 100 percent.
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