Information on the population: The survey is based on the German-speaking population aged 60 years and older in private households with their main residence in the Federal Republic of Germany.Â
Information on the sample:
2024: 5,724 respondents, representing 23.61 million people.Â
Further information on the methodology can be found .
Citation formats
Interest in reading paid e-magazines among people aged 60+ in Germany 2024
Around *** percent of respondents stated they were already reading e-zines in 2024, while roughly * percent were undecided.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 19, 2024). Interest in reading fee-based editions of e-magazines among people aged 60 years and older in Germany in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1624375/paid-e-magazines-interest-seniors-germany/
IfD Allensbach. "Interest in reading fee-based editions of e-magazines among people aged 60 years and older in Germany in 2024." Chart. June 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1624375/paid-e-magazines-interest-seniors-germany/
IfD Allensbach. (2024). Interest in reading fee-based editions of e-magazines among people aged 60 years and older in Germany in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1624375/paid-e-magazines-interest-seniors-germany/
IfD Allensbach. "Interest in Reading Fee-based Editions of E-magazines among People Aged 60 Years and Older in Germany in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2024, /statistics/1624375/paid-e-magazines-interest-seniors-germany/
IfD Allensbach, Interest in reading fee-based editions of e-magazines among people aged 60 years and older in Germany in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1624375/paid-e-magazines-interest-seniors-germany/ (last visited July 24, 2026)
Interest in reading fee-based editions of e-magazines among people aged 60 years and older in Germany in 2024 [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: /statistics/1624375/paid-e-magazines-interest-seniors-germany/
