Information on the population: The survey is based on the German-speaking population aged 60 years and older with their main residence in the Federal Republic of Germany.
Information on the sample: 2025: 5,616 respondents, representing 24.14 million people.
Further information on the methodology can be found .
Citation formats
Information sources used by people aged 60 and older in Germany 2025
In 2025, around **** percent of seniors stated they went to family, friends, or acquaintances when they were looking for information on a given topic.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits, and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2025). Information sources used among people aged 60 years and older in Germany in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1624259/information-sources-used-by-seniors-germany/
IfD Allensbach. "Information sources used among people aged 60 years and older in Germany in 2025." Chart. June 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1624259/information-sources-used-by-seniors-germany/
IfD Allensbach. (2025). Information sources used among people aged 60 years and older in Germany in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1624259/information-sources-used-by-seniors-germany/
IfD Allensbach. "Information Sources Used among People Aged 60 Years and Older in Germany in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2025, /statistics/1624259/information-sources-used-by-seniors-germany/
IfD Allensbach, Information sources used among people aged 60 years and older in Germany in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1624259/information-sources-used-by-seniors-germany/ (last visited July 22, 2026)
Information sources used among people aged 60 years and older in Germany in 2025 [Graph], IfD Allensbach, June 18, 2025. [Online]. Available: /statistics/1624259/information-sources-used-by-seniors-germany/
