| Characteristic | Declined | Remained the same | Increased |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
In cooperation with
KPMG
Release date
June 2025
More information
Region
China
Survey time period
May 2025
Number of respondents
260 respondents
Special properties
among baijiu distributors
Method of interview
Questionnaire
Supplementary notes
Percentages may not total 100 due to rounding.
The survey covered 200 baijiu producers, 260 distributors, 100 retailers, 10 e-commerce platforms (including live-streaming), 75 supermarkets, 50 convenience stores, and 100 tobacco and liquor shops, yielding a total of 583 valid samples for analysis.
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